Just as we ‘oldies’ finally get how Facebook works, we observe our kids are departing the scene. Nothing new is this sort of generational shift especially that two of the major points of destination specialise in image sharing … just what the youngins love with taking selfies and all that. But the other factor I’ve observed (and read about) is that FB has stuck to a pretty functional format and not moved with the times in creating a more ‘sexy’ look and feel to its design. I theorise that this is why FB developed Paper (not currently available in the Australian Apple App Store)* – a much more trendy looking platform … that is to say, I reckon FB will ditch the current design and move to Paper eventually to get the kids back.
Teens Are Leaving Facebook, This is Where They Are GoingLike many parents, Facebook is learning that raising teenagers is hard. On Wednesday evening during its 2013 fourth quarter earnings call Facebook’s Chief Financial Officer David Ebersman said teen usage of the social network decreased in the last quarter.
* Here’s how to get Paper in Australia