As Bob Dylan would say, “The times they are a changin”. This is especially true of the world of digital technologies. There are many drivers of this change, but key amongst them is user convenience. People are moving towards mobile devices more and more as the devices become smarter and integrate more seamlessly with other devices in a user’s world.
The following article from the Sydney Morning Herald caught my eye because it draws the spotlight on this effect.
This trend has a significant impact on a range of information delivery systems including websites, social media, document sharing and so on. These systems need to take into account the different ‘ecosystems’ of such devices. Front of mind are things like responsive web design that ensures websites render well and are easy to use on tablets and smart phones; marketers being familiars with the strengths and weaknesses of social media apps; and consideration of a user’s download limit by not delivering documents as attachments, but via links that show clearly the file type and size. The list goes on.
Basically it means that the way we do business has to change as the adoption of mobile devices increases.
PCs to lose more ground to tablets: surveyDecline: PCs will continue to lose ground to tablets, according to a survey. Sales of traditional computers will lose more ground in 2014 to tablets and other mobile devices, a market tracker says. The overall market for connected devices – PCs, smartphones and tablets – is likely to grow 6.9 per cent to nearly 2.5 billion devices in 2014, according to a report by research firm Gartner.
