Keywords have been the dominant feature of all my research into online marketing recently. It occurred to me that they are the number one driver that connects businesses to customers or audiences. This has huge implications for the creation of web content because keywords need to be at the very centre of it.
There are four main ways that a web user will find a website. People may arrive at it directly if they know the web address. Or they may be referred from another website that has a direct link. Then there’s paid search, which are search results from advertising. And finally there’s organic search. Over 90% of adults use search on the internet and thus it is the dominant director of traffic on the web. Continue reading
