Rene Sutherland
Author of Social Insight

Social Insight is a blog run by me, Irene (Rene) Sutherland. You can read all about my background at my LinkedIn page. I’m operating the blog as an extension of Yellow Brick Road Marketing, a business I established in 2006 to explore what marketing gifts I have to offer in my post art museum career. It turned out to be a fabulous platform to learn new skills and to tap into my strengths – one of which is relationship management.

This blog is a means of exploring social networking and other digital technologies, necessary aspects of contemporary relationship management. As you can see from the link at the bottom of the page, it’s built in WordPress. I’ve installed some pretty cool plugins that allow me to integrate with other social networking platforms. For instance, when I publish an article, I can broadcast it through my Twitter feed. I use social sharing buttons to post to my Facebook page. I’ve also installed a MailChimp plugin that allows me to sign people up to receive an eNewsletter. The form is located on the right hand side of the home page of this site if you want to try it out (you can unsubscribe at anytime, which will remove your contact details completely from my distribution list).

An added benefit of the blog is getting to share articles I find interesting. It sure beats pestering people over breakfast or continually emailing article links to unsuspecting friends and work colleagues! I welcome feedback on the content of the blog and any ideas you have for improvements.

Happy reading

Rene

Rene Sutherland
Principal
Yellow Brick Road Marketing